New Year, No Excuses: Apple Watch’s ‘Quit Quitting’ Revolution

Apple has launched a new advertisement titled “Quit Quitting” to promote the Apple Watch Series 10, aiming to inspire users to maintain their New Year’s fitness resolutions beyond mid-January. The ad highlights that many individuals abandon their goals by the second Friday of January, a phenomenon known as “Quitter’s Day.”

In the 39-second video, Apple showcases how the Apple Watch can provide the necessary motivation to persevere with fitness objectives. Features such as activity notifications, coaching, and running metrics like pace tracking and alerts are emphasized as tools to help users stay committed.

The advertisement suggests that with the support of the Apple Watch, users can overcome the tendency to quit and achieve their fitness goals. The tagline “motivation on your wrist” encapsulates this message.

As part of its promotional efforts, Apple is offering a $50 discount on the Apple Watch Series 10, reducing the price from $399 to $349.

The “Quit Quitting” ad is available on Apple’s official YouTube channel and has been featured across various media outlets.

By focusing on the common challenge of maintaining New Year’s resolutions, Apple aims to position the Apple Watch as a supportive tool for users striving to achieve their fitness aspirations in 2025.

Watch the “Quit Quitting” ad:

Do you have any New Year Resolutions? Let us know what they are in the comments.